What is Where's the Music?

    Where’s the Music? is Sweden’s platform for new music. At WTM the domestic and international music industry meets to discover new talent together with happy festivalgoers.

    The festival consists of two parts – a conference, which focuses on the music industry, and a music festival.

    The festival, which is a public event, gives the festivalgoers and industry a chance to discover new acts from Sweden and abroad. The festival takes place inside 10 different venues in central Norrköping.

    When and where?

    Where’s the Music? Festival is held Friday 9th to Saturday 10th of February 2018. The festival takes place in central Norrköping.

    Where’s the Music? Conference is held Friday 9th to Saturday 10th of February 2018.

    How do I get to Where's the Music?

    Norrköing is a city located about 1 hour south of Stockholm, the capital of Sweden. You can easily get to Norrköping by bus, train or car. The central station is located only a few hundred meters away from city center. The festival and conference venues are all located in central Norrköping and are all within walking distance of each other.

    Wristband collection

    Before you go to your first show during the festival, you need to exchange your ticket to a festival wristband.

    Note: The wristband can only be collected personally (you can’t collect a wristband for your friend), and 1-day tickets can only be exchanged during the same day as the ticket is valid.

    Address: Källvindsgatan 1
    Wed 12:00-17:00
    Thu 10:00-17:00
    Fri 10:00-22:00
    Sat 10:00-22:00
    Address: Drottninggatan 59
    Wed 13:00-18:00
    Thu 13:00-18:00
    Fri 13:00-18:00
    Sat 12:00-17:00

    Age limit

    You need to have turned 18 by the 9th of February 2018 to attend the festival and/or conference.


    There are several hotels and hostels in Norrköping to choose from. Contact the local tourist agency, Upplev Norrköping, and they will be able help you find accommodation.

    Comfort Hotel in central Norrköping offers all festivalgoers a 10% discount on rooms booked during the festival. State the kode WTM2018 when you book your room through email or calling, 011-156500, co.norrkoping@choice.se.

    Can I buy a ticket to one specific show or panel?

    No. You can only buy full festival or delegate tickets.

    Will I be able to see all the acts I want?

    We cannot guarantee that you will see all acts you want because each venue has limited space. We recommend that you get to the venue where the band you want to see plays some time before they start to secure your place. Visitors with delegate wristband get priority access to the venues.

    I want to play at Where's the Music?!

    If you are interested of playing at our festival please drop us an email at band@wheresthemusic.se. Please note that we get a lot of email and cannot reply to everyone, but we read every email! We will contact you if we are interested.