The panels are being held at Elite Grand Hotel in central Norrköping. To participate in the conference you need a delegate pass. Panels and speakers will be presented continuously throughout.

  • Hur kan vi exportera mer musik mellan de nordiska länderna?

    When: Friday 3 Feb 12:00
    Where: Kolmården

    Participants:

    Stefan Cristopher Petersen
    Rasmus Shrøder
    Viktoryia Khromchanka
    Veronica Larsen
    This panel will be held in Swedish/Norwegian/Danish and is presented by GAFFA. Finns det ett outnyttjat tillfälle att exportera mer musik mellan de nordiska länderna? Nordiska artister och managements blickar traditionellt långt ut i världen när de planerar en artists karriär. De nordiska länderna är i sin tur mycket jämförbara och avståndet kort, så det är förvånande att den inre nordiska musikmarknaden inte är starkare. Vilka hinder finns och hur får vi det nordiska samarbetet att utvecklas är föremål för denna paneldiskussion.
  • The role of music in city growth, development and improving our quality of life: What Music Cities Means.

    When: Friday 3 Feb 12:00
    Where: Bråviken

    Participants:

    Danny Keir
    Sound Diplomacy are the global leaders of the music cities movement.  In over 20 countries, Sound Diplomacy help governments and the private sector understand the value of music, and how to unlock its full potential.  In this talk, Danny Keir will outline the role of music in growing, supporting and sustaining our cities, from how our industry impacts city development, to the role of music across planning, policy, education and regulation." This panel is produced together with Musikhuvudstaden, Municipality of Norrköping and will be held in English.
  • Is the local music scene in trouble – or in transition?

    When: Friday 3 Feb 13:15
    Where: Bråviken

    Participants:

    Maria Brusman
    Danny Keir
    Vanessa Toulmin
    Johan Carlsson
    Kaj Sivervik
    A panel discussion on the problems facing the live scene in urban environments. The panellists share their thoughts on problems and solutions in times with few local, regional or national support systems for musicians, music producers, promoters and event producers. This panel is produced together with Musikhuvudstaden, Municipality of Norrköping and will be held in English.
  • The new record label – the fight over rights.

    When: Friday 3 Feb 13:15
    Where: Kolmården

    Participants:

    Andreas Andersson
    Erik Ohlsson
    Nikki Amini
    Patrik Larsson
    Josefin Lundgren
    In a world where more and more artists want to keep their copyrights, there are new additions or versions of record labels popping up around the world. In Sweden, we see innovative companies like Jubel and Amuse that work with artists, without signing over the rights to the artist's music. This may be seen as the way forward, but how do they differ from a regular record label?
  • Gaming as a platform for the next generation in music.

    When: Friday 3 Feb 14:30
    Where: Kolmården

    Participants:

    Effie Karabuda
    Gustav Käll
    Lisa Hultengren
    Rickard Andersson
    Daniel Gustafsson
    A panel which discusses the correlation between gaming and music. The panellists look at the future of music consumption and how gaming and music can benefit each other. This panel will be held in English.
  • Hur dödar vi den manliga rockstjärnemyten?

    When: Friday 3 Feb 14:30
    Where: Bråviken

    Participants:

    Axel Sjöberg
    Svante Tidholm
    Love Antell
    Niklas Jonsson
    Kalle Lundgren Smith
    This panel will be held in Swedish. Efter #Metoo känns den manliga rockstjärnemyten mer föråldrad än någonsin. Berättelsen om en dominant och sexuell erövrare, oavsett musikgenre, som kommer till stan för att få kvinnlig bekräftelse är tydligt i behov av en grundlig makeover. Att vara på topp borde inte innebära att du måste bete dig som en skitstövel. Men stereotyper dör långsamt. Hur kan musikindustrin vara till hjälp och kan hur kan vi män förändra vårt beteende? Möt artisterna som tröttnat på machonormen och musikbranschföreträdare som vill se en förändring i en diskussionspanel under Where’s the Music. En panel om män, med män, för alla.
  • Mental health in the music industry

    When: Friday 3 Feb 15:45
    Where: Bråviken

    Participants:

    Andreea Magdalina
    Jenni Cochrane
    Rachel Michaella Finn
    Laura Studarus
    Christine Brown
    A deep dive into the mental health of industry professionals. Can music make you sick and how do you prevent crashing? This panel will be held in English.
  • Musik & jämställdhet – Fast forward med hjälp av studiecirklar?

    When: Friday 3 Feb 15:45
    Where: Kolmården

    Participants:

    Eva Karman Reinhold
    Mattias Albinsson
    Johan Wallnäs
    Emelie Stockhaus
    Musikbranschens deltagare i höstens studiecirkel ”Musik & jämställdhet – Fast forward” berättar om sin fördjupning i kvinnliga artisters förutsättningar och upplevelser. Vad har gruppens samtal och diskussioner kring utvalda avsnitt i podden Skaparna lett till i förståelsen av kvinnors villkor och i form av nya idéer inför framtiden? This panel will be held in Swedish.
  • Stageplots, setlists & Saving the world: An introduction to Live Green

    When: Saturday 4 Feb 10:15
    Where: Kolmården

    Participants:

    Sara Olsson
    Louise Lindén
    We live in a world where we need changemakers, conscious human beings, leaders, artists and event organizers - more than ever. Through festivals and events we can lead the way towards a sustainable future. We can experiment, include, reduce, integrate and inspire.
  • Your Next Boss

    When: Saturday 4 Feb 10:15
    Where: Bråviken

    Participants:

    Annika Forsberg
    Margit Bøhn
    Linn Fijal
    Jesper Cederlind
    WTM 2017 introduced the panel “Your next boss”, a panel where we met four outstanding young professionals that are making waves in the music industry. We will once again invite a group of young industry professionals to talk about the future and how they see their industry. Get ready to get inspired! This panel will be held in English.
  • Streams vs ticket sales

    When: Saturday 4 Feb 11:30
    Where: Kolmården

    Participants:

    Eva Karman Reinhold
    Kim Abelsson
    Martin Rosell
    Sally Dunstone
    Lee Raita
    Everyone wants a sold-out gig. But how much can you rely on the statistics to sell tickets? Is there any connection between streams and hard tickets sales? Should a large number of streams automatically mean a sold-out gig?
  • Influencer marketing, Brand ambassadors and tastemakers – A how-to.

    When: Saturday 4 Feb 11:30
    Where: Bråviken

    Participants:

    Nikoo Sadr
    Sarah Flanagan
    Eddie Persson
    Patrik Frisk
    Georg Herlitz
    A know-how into influencer marketing and how it works. With today's fascination with getting viral, the trinity of brand, artist and influencer is something more and more people are turning to. In this panel, we will talk about the do’s and don’ts in influencer marketing and how it can be done. This panel will be held in English.
  • Social Media and Music in 2018

    When: Saturday 4 Feb 13:30
    Where: Bråviken

    Participants:

    Lydia Kellam
    How will social media impact the music industry in 2018? The way we consume, experience and discover has rapidly changed thanks to social media.  Social media strategist and freelancer Lydia Kellam will walk through key social media trends and factors that impact our industry, the way we work and how we build artists and live experiences today.
  • Songwriters – the new success story?

    When: Saturday 4 Feb 13:30
    Where: Kolmården

    Participants:

    Michaela Lundin
    Anna Kornelia Åberg
    Simon Strömstedt
    Ametist Azordegan
    Over the years the focus has shifted and it’s now not only on the star on stage but on the songwriters that write the songs for the artists on stage. Many songwriters and producers have taken the step into the limelight and become fully fledged superstars them self while other hugely successful artists, like SIA, also has careers as songwriters for other artists.  In this panel, we have gathered a group of interesting industry professionals who all work with songwriters and artists in different ways.
  • A&R’s of today

    When: Saturday 4 Feb 15:00
    Where: Bråviken

    Participants:

    Andreas Andersson
    Ali Vedadi
    Vidhi Gandhi
    Alastair Webber
    Arina Logacheva
    How does an AR work today? How will an AR work tomorrow? ”It has been said by many in the industry that in the digital age, A&R is dead. However, like most facets of the music business, the digital age has merely transformed it.  Now there is a new definition of how A&R works.” This panel will be held in English.
  • FRANCE : How to succeed exporting your artist in an unusual music market

    When: Saturday 4 Feb 15:00
    Where: Kolmården

    Participants:

    Clotaire Buche
    Romain Piquerez
    Oswald Mavoungoud
    Geraldine Zanaska
    Charlotte Corre
    Xavier Collins
    Come along to this panel to learn insiders' tips about France, the 5th biggest music market in the world, a favourite one for touring bands, yet one where few Scandinavian acts venture. Professionals from France - Agent, promoter, label, publisher - will be there to answer all of your questions.